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Good for your feet. Good for our world.

Why is it important that socks wick moisture?

Socks that wick moisture keep your feet dry and comfortable. It is moisture against the foot that causes friction and friction leads to blisters. So the best way to prevent blisters and other foot discomfort (such as cold feet in the winter, hot feet in the summer) is to wear socks that wick moisture away from your foot. Wools, acrylics, CoolMax®, Thermolite® are just some of the fibers that wick moisture to keep you feeling comfortable no matter what the conditions.

Aren’t wool socks itchy?

No, in fact Fox River’s merino wool offers “no-itch” comfort, it’s the softest merino wool available. Our merino wool fiber is so fine that five strands equal the width of a human hair. Its long silky fibers guarantee a wool sock that won’t itch. In addition to comfort, wool is nature’s technical fiber. Wool is the most hydrophilic of all natural fibers, absorbing as much as 30 percent of its weight without feeling wet. Besides being a natural wicking fiber, wool doesn’t attract dirt because it is an anti-static fiber. Fox River Merino Wool socks also retain their soft feel, wash after wash.

I’ve heard cotton socks are the best socks to wear in hot weather, what do you think? What holds for comfort in a cotton shirt does not hold true for cotton socks. While a cotton shirt feels cool against your skin in hot weather, cotton is the worst fiber to wear against your foot inside of a shoe where moisture has no place to evaporate. Cotton is extremely moisture absorbent. Once your foot starts sweating, cotton socks absorb that sweat and hold it there against your foot. Instead, your socks stay wet and that wetness causes friction, which in turn causes blisters. We recommend synthetic socks using acrylics or CoolMax® or even merino wool for their wicking ability.

How do I know which sock is best for a certain activity?

The best way is to rely on the sock’s packaging and on the weight and feel of the sock. Each person has different preferences when it comes to socks for their sporting activity. Wearing a great fitting sock that wicks and has cushioning where you need it is critical to the enjoyment of any athletic activity. Every action creates different stress points on the body, and in order to prevent injury, vulnerable spots must be protected. The incidence of blisters and other foot problems can be reduced by wearing the right socks. Activity-specific socks are knit with special areas that protect vulnerable spots on your foot. For instance, Fox River’s walking socks have special cushioning on the top of the sock to prevent shoe tongue pressure. Our snowboarding socks protect against toe bang, etc.

What kind of socks do you recommend to wear in the summer?

Any kind that wicks moisture. It’s a myth that your feet will stay cooler if you skip wearing socks in your shoes. In fact, perspiration causes friction between the foot and the shoe, and that in turn causes hot spots and blisters.

Sweating is the way our body temperature stays regulated in the heat. Drinking enough water to keep the body perspiring is key. Your sweat will evaporate from your skin, but when feet sweat, that perspiration can cause foot problems unless you wear a high-performance sock that will wick the moisture away from your feet.

Socks with an inner layer of synthetic fiber knit against the skin (as in many Fox River Wick Dry® socks), transfer moisture away from the foot to keep it dry. Merino wool—an often overlooked fiber for summer use, but very comfortable—also does an excellent job wicking moisture away from the foot.

Which socks are best for winter?

The basic concept you should look for in cold weather clothing applies to socks too. The best fabrics offer insulation from the cold and allow the body to release perspiration. Thicker socks are generally warmer because their large loop (knit) construction traps more air which provides warmth and insulation from the cold.

Socks that wick moisture help keep feet warm. Many people prefer heavier socks in winter; just make sure your shoe or boot allows enough room for your toes to move. If your feet are tightly packed into a boot, you will get cold. Keeping warm as the temperature drops is critical to staying comfortable, healthy, and safe. Wind-chill, frostbite, and hypothermia are the three biggest dangers the cold brings.

When you are out in the cold, blood goes to protect vital organs first. Blood vessels in the feet constrict which reduces circulation and increases the likelihood of frostbite.

Cotton is a poor choice because its absorbency causes the fibers to collapse against the skin, drawing heat away from the body. And trapped perspiration is a major cause of cold weather health problems. If you’re wet, your risk of hypothermia increases dramatically. Studies have shown that the rate of heat loss through wet clothing can be 240 times that lost while wearing dry clothing. High-quality socks help retain warmth and absorb and transfer moisture away from the skin.

Wool is the best natural fiber for warmth. Even when wet, wool is warm because wool fibers trap dead air space providing insulation. Synthetic fibers, such as microfiber acrylics, Thermolite®, Hollofil®, or CoolMax®, provide superior moisture transfer. Socks with a combination of these natural and manmade fibers offer great protection from the cold.

You talk a lot about sock fit, why is that important?

It’s very simple. If your socks don’t fit your feet, you will not be comfortable and it will interfere with your enjoyment of any activity. Socks that rub against your feet whether it’s at the heel, toes, or on the sole will cause blisters. All those issues are avoided by wearing great-fitting socks.

Why create a sock specifically for women?

Women’s participation in sports and recreation is increasing. Today, women are seeking and finding an entire array of women-specific gear and apparel. But, until now, there has been a gap in socks that address the distinct needs of women’s feet. Fox River® for Women are women-specific socks. They offer comfort and high-performance, are stylish, and most importantly, truly fit women’s feet.

What makes the Fox River® for Women socks unique?

Women do have different needs than men. Most women have smaller feet, more rounded toe “boxes”, and narrower heels. Women also want comfortable socks—especially after the damage that wearing heels, too-small shoes, or standing on our feet all day can cause.

Fox River® for Women socks are made specifically with active women’s needs in mind.

  • Rounder toe areas to eliminate all that extra material at the toes (no more bunching).

  • Comfortable fibers and Lycra® 3D ensure the best high-performance wickability and a lightweight “memory fit”.

  • Fox River® for Women are narrower in the heels just like the shape of a woman’s foot and have a special “flex-stretch” design to help stop slipping and subsequent blisters from forming.

  • Sock leg lengths are shorter, so they fit a woman’s leg, not a man’s.

  • The socks are good-looking—they stay bright wash after wash and resist pilling.

Women’s feet take more abuse than a man’s. Fox River® for Women addresses the unique needs women have with their feet.

What concerns do women have with their feet and how can the right sock help?
  • Women, on average, have four times as many foot problems as men (due to women wearing high heels and ill-fitting shoes). Comfortable socks with exceptional fit are critical to good foot health.

  • Proper fit is key (socks that bunch at toes may cause calluses, blisters, bunions; and slipping at heels causes blisters).

  • Fiber content can make the difference in promoting foot health. Women want a sock that wicks moisture and is very comfortable.

  • Practically speaking, socks that are good-looking, wear well, resist pilling, and stay bright wash after wash are important.

What are AXT socks and what will they do for me?

Fox River’s AXT™ or Adventure Cross Training socks are made for strenuous outdoor activities such as trail running, mountain biking, trekking and snowboarding. AXT socks wear 31/2 times longer than other merino wool socks. Because of the revolutionary blend of merino wool, wool, and long-fiber polypropylene, the socks

  • Are 31/2 (three) times more abrasion resistant than other merino socks.*

  • Dry 25% faster than merino alone.*

  • Resist deterioration from mildew, perspiration, and weather.

  • Retain less odor than other wool socks.

  • Won’t fade.

  • Resist pilling and static.

*Independent quality testing performed by Hosiery Technology Center, Hickory, NC, November 2002

What organizations do you donate to?

We are a Gold Level sponsor of the Outdoor Industries Women’s Coalition (, we donate 5% of net profits on our women’s styles to breast cancer health organizations to name a few, as well as donating thousands of pairs of socks yearly to various outdoor-related groups, charitable organizations, and community events around the country.

If you have a question, please send us an email, Contact Us.

For more Fox River terminology, Glossary.

How do I ensure delivery of Fox River email newsletters to my inbox?

To ensure that Fox River email newsletters get past your SPAM filters and into your inbox, follow these easy instructions:

Outlook 2003

Add Fox River's From address to your Safe Senders list.

1. On the Tools menu, click Options.
2. On the Preferences tab, click Junk E-mail.
3. On the Safe Senders tab, click Add.
4. In the Add address, put
5. Click OK.

Outlook 2007

Add Fox River's From address to your Safe Senders list.

1. On the Tools menu, click Options.
2. On the Preferences tab, click Junk E-mail.
3. On the Safe Senders tab, click Add.
4. In the Add address, put
5. Click OK.


New Subscribers:

Add Lunds and Byerly’s From address to your AOL address book.

1. Click Contacts in the left navigation.
2. Click on New, choose “New” Contact.
3. Paste into the "Primary E-mail" field.
4. Make Fox River’s From address the "Primary E-mail" address by checking the associated check box.
5. Click the Save button in the upper left navigation.

Existing Subscribers:

If our newsletter is in your AOL SPAM Folder, please open the newsletter and click the This Is Not SPAM button. Next, add into your Address Book as described above.


New Subscribers:

Set up a filter to redirect our newsletter into your inbox.

1. Open your mailbox and click on Mail Options (upper right hand corner).
2. Select Filters (under Management).
3. Click the Add link on the Filters page.
4. Update the "From header:" rule with the following 2 pieces of information: "contains" and (This tells Yahoo! to identify our newsletter based on its From address).
5. Click the Choose Folder pull down menu and select inbox.
6. Pick the Add Filter button.

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If our newsletter is getting stuck in your Yahoo! Bulk Folder, please open the newsletter and click the Not SPAM button. Next, check to see if the newsletter's e-mail address is in your "Blocked Addresses" list. If you see on this list, select and click the Remove Block button. Lastly, set up a filter as outlined above.


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1. Open your mailbox and click “Options” (upper right hand corner).
2. Click the “Junk E-Mail Protection” link (top of page).
3. Select the “Safe List” link (2nd from bottom).
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If our newsletter is in your Junk E-Mail Folder, open the newsletter and click the Not Junk button. Next, check to see if our e-mail address is in your Blocked Senders list. If you see on this list, select and click the Remove button. Finally, if you have not done so, add to your Safe List as outlined above.


New Subscribers:

Add Fox River’s From address to your Gmail Contacts List.

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Check if our newsletter is in the SPAM folder.

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Mozilla Thunderbird

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Add Fox River’s From address to your Thunderbird Address Book and configure your Junk Mail Controls to white list your address book.

1. Click the Address Book button.
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3. Click the New Card button. This will launch a New Card window that has 3 tabs: Contact, Address & Other.
4. Under the Contact tab, copy and paste our “From” address, into the e-mail dialog box.
5. Click OK.

Whitelist your Personal Address Book.

1. From the main drop down menu, select "Tools | Junk Mail Controls..."
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3. Under the Settings tab, update the "Whitelists" module by selecting Personal Address Book from the pull down menu and then check mark the box next to "Do not mark messages as junk mail".
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Please check your Junk folder to see if our newsletter has been placed there. To prevent this from happening in the future, mark our newsletter as not junk. Do this by right-clicking on our newsletter and choose "Mark | As Not Junk".