OSAGE, IA — October 18, 2010 — Fox River Mills, maker of premium performance socks and the famous Original Rockford Red Heel® monkey sock, has hired Jennifer Whitley as new Brand Manager. Whitley brings more than 23 years of outdoor industry experience to the 110-year-old sock manufacturer.
“With more than one hundred years of experience, a variety of styles and markets, Fox River has unmatched expertise in the industry,” said Whitley. “I’m excited to join such a passionate group of people. Fox River has a rich history in the industry. I look forward to add a fresh perspective to this category leader,” she added.
Whitley will be responsible for helping shape the marketing and direction of Fox River’s extensive lines of branded socks that include more than 100 styles in the outdoor, work, hunting, military, snow, casual, women’s and kids lines. Fox River is known for pioneering the women’s-specific fit sock nearly a decade ago and its patented Wick Dry® moisture management system.
Whitley comes to Fox River with extensive outdoor industry experience as a buyer and as a sales representative. Her understanding of a broad range of brands and apparel types will help Whitley identify product trends and buyer interest for the popular sock manufacturer.
“Jennifer’s 23 years of industry experience will give us great insight into minds of buyers and consumers, so we can continue to do what we do best — making the best performance socks at a fair price, a promise Fox River was founded on,” said John Lessard, President of Fox River Mills.
Whitley’s duties begin immediately and will drive marketing efforts to support the brand’s new packaging and winter products releasing in January 2011 that are consistent with the high caliber the industry and consumers have come to expect from the country’s oldest sock brand.
###More About Fox River
Fox River® is America’s original sock brand whose products date back to 1900. Even though they make the famous Original Rockford Red Heel® monkey sock, their socks today aren’t your great grandfather’s socks. Infused with innovative technologies and more than a century of experience in every stitch, nothing beats these socks for performance and comfort. With clever engineering you can feel, it’s no wonder they are guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit www.foxsox.com. Fox River Mills, Inc. is a privately held company made up of 200 of the friendliest folks in Osage, Iowa, that manufactures performance socks.
Fox River, Original Rockford Red Heel, Wick Dry and FoxSox are trademarks of Fox River Mills, Inc. All rights reserved.