Patrick Voelker to Oversee Day-to-Day Operations

(OSAGE, IA) March 23, 2011 — Fox River, America’s oldest sock brand which has proudly made socks in the USA since 1900, announces a key management change with the appointment of Patrick Voelker as its Chief Operating Officer to position the company for future growth.

“We’re excited to bring on Patrick, who brings a fresh perspective,” said John Lessard, Fox River President and CEO. “His background in management and technology will help us realign areas within the company to be more efficient and create increased capacity for growth and innovation.”

Voelker will join Fox River in mid-April where he will oversee the day-to-day operations of sales, manufacturing, product development and human resources. He joins the company with more than 30 years of business, technology and sales experience with successful firms including SSA North Central, North Central Consulting and Integrity Technology Consultants. Most recently, Voelker served as Senior Vice President of Sales and Promotions for Little Rock-based FamilyLife.

Lessard will continue to serve as President & CEO, overseeing strategic vision and planning for future growth, while Voelker will help define and execute that vision with the support of all Fox River team members.

“I’m excited to join the Fox River team and unite people from various levels to help align and execute the vision in a team environment,” said Voelker. “Helping everyone see how they are part of that vision and play an important role: it’s what I love – bringing people together to succeed.”

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More About Fox River
Fox River® is America’s original sock brand whose products date back to 1900. Even though they make the Famous Original Rockford Red Heel® Monkey Sock, their socks today aren’t your great grandfather’s socks. With innovative technologies and more than a century of experience knit into every stitch, nothing beats these socks for performance and comfort. Designed using clever engineering you can feel; it’s no wonder they are guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit www.foxsox.com. Fox River Mills, Inc. is a privately held company made up of 200 of the friendliest folks in Osage, Iowa, that manufactures performance socks.