No Monkeying Around: Fox River® Introduces
New Merino Rockford Red Heel® Socks
Women and Kids’ Socks Complement the Original Monkey Sock
Osage, Iowa — (Jan. 23, 2013) – It isn’t just for monkeys anymore. Fox River has followed up the launch of its Original Sock Monkey Kit™ with some new socks: Merino wool versions of the Original Rockford Red Heel® for women and kids.
The new styles include a knee-high and a “monkey stripe” patterned crew in women’s sizes and two patterns of crew socks for kids. Interest in the Sock Monkey continues to grow, as crafters and givers picked up Original Sock Monkey™ kits during the holiday season – launched in JC Penney’s Made in America Selections across the country. “Some people want to be closer to the monkey than just making monkeys, they want to wear it too!,” said Becky Lessard, Vice President of Monkey Business at Fox River. “The new line of updated, lightweight Merino socks offers a vintage feel with playful designs and a super comfortable fit.”
The Original Rockford Red Heel® is still available in a cotton blend and traditional styling. The new styles expand the line with a more contemporary look and feel, steeped in nostalgia. Stop by Fox River booth #28043 at the Outdoor Retailer Winter Market in Salt Lake City, Utah on January 23 through 26 to see the new Merino Rockford Red Heel® socks, or contact your Fox River rep for an introduction to the coolest monkey socks around.