In response to growing consumer demand for socks and clothing that meet the needs of today's active, on-the-go lifestyle, Fox River is introducing 5 new AXT® styles at the Outdoor Retailer Show in Salt Lake City, Utah, July 21-24th.
In today's world, the lines often blur between work, recreation, fitness and social life. Consumers demand socks, clothing and footwear that will provide functionality, durability, comfort and fashion across all their activities. Fox River has drawn upon our 100 plus years experience making quality socks to design new styles that can meet these demands.
In addition to a fashionable pallet of colors, cut and design, the new AXT® styles all are made from the innovative, eco-friendly ECO 50/50™ fiber. ECO 50/50™ is an intimate blend of soft merino wool (a natural, sustainable resource) and polyester (a recycled, man-made fiber). The unique qualities of each fiber are further enhanced by the crimping and twisting of the two, which creates unique air flow and cushioning properties. ECO 50/50™ gives Fox River's new AXT® styles the performance characteristics required for a sock that can be worn in comfort across all activities.
The new styles will be available for sale to retailers in December 2009. For more details on the styles, ECO 50/50™ and Fox River's Environmental Committment, please view the PDF Brochure below.