Cross over from the path to the pavement with the new AXT® Collection from Fox River®, a leading U.S. manufacturer of outdoor and performance socks since 1900. These lightweight Merino wool socks, pair performance and style for everyday adventure and life.
The AXT® Collection offers a variety of technology that works together to stand up to tough terrain and provide you with all day comfort. Wick Dry® technology helps keep feet dry and avoid moisture build up that lead to hot spots and blisters. Advanced fit technology holds the sock into place without any slips through the URfit™ System with spandex arch support and heel pockets. Along with these fit features, these socks feature memory-knit construction that helps the sock keep its shape — wear after wear, wash after wash.
This collection is made with the consumer’s everyday life in mind. It features 13 different styles and 50 different color options to coordinate with any outfit and activity. The cross-coordinating styles offer flexibility for both the retailer and consumer to select which options work best for them. From ankles to boot socks, from solids to intricate patterns, this collection will have consumers covered.
"We have seen a lot of interest in products that are more fluid in their purpose for savvy consumers," said John Lessard, President of Fox River®. "They want to wear a technical product in their everyday life because they know a better fitting sock provides more support and comfort, but they also want it to have more style than just a technical sock. This collection gives them all that, and more."The AXT® Collection will debut January 7th-10th at the Outdoor Retailer Winter Market in Salt Lake City, Utah. Stop by booth #23043 to see the AXT® Collection and speak with Fox River about the latest styles for 2016.