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New Everyday Colors and Styles Now Available

Bold colors and striking patterns to several collections and new multipack offerings

Finding socks that coordinate with your everyday style isn’t a problem in Fox River’s 2017 line. Fox River®, a leading manufacturer of performance socks since 1900, is expanding its everyday collection to offer more style and color choices to meet the demands of today’s stylish consumer.

The Everyday Collection is expanding to offer more patterns and options to add style to your day. The Maya Crew (4531) and Navajo Crew (4533) socks are designed with a knitted modern tribal patterning while the Serape Crew  (4539) features bold, colorful stripes. Made from UltraSpun® polyester, these ultra-lightweight socks offer a reinforced toe and heel for longer sock life while staying soft and durable for all day wear. “We’ve found UltraSpun® polyester is up to 28 times more durable than regular cotton,” said Jeff Lessard, Executive Vice President of Fox River®. “More than just being durable, the fiber manages moisture well is soft to the touch and colorfast.” Retailing at just $9.00, these styles will be available to ship February 2017.

In addition to the new designs, there are also new colors added to some of our favorites. In the Everyday Collection, the Aztec Crew (4535) will be available in Teal and Berry colors and the Paisley Pointelle Crew (4536) will offer Blue, Purple and Grey color additions. Since style and coordinating color is important to any adventure, Fox River®  has added colors to our Outdoor collection. The Skyline Crew (2530) and Ankle (2531) are now available in Purple. The Ridgeline Crew (2330) and Ankle (2331) also now available in Grey and features a bold accent color.

“Consumers want more color and style options when it comes to the socks they choose. The days of a drawer full of white and black solid color socks are gone,” said Jeff Lessard, Executive Vice President of  Fox River®. “Whether you’re in athletic wear or a business suit, it’s important for consumers to find socks that coordinate with their style while still offering the performance technology that keeps their feet comfortable all day long.”

Consumers are also looking to make buying more convenient by purchasing multipacks. For the outdoor enthusiasts, there are new multipacks of their favorite field-tested socks. The Wick Dry® Outlander is now available in a 2-pack and 3-pack. And a favorite hiking sock, the Trailmaster Crew, is also available in a 2-pack.

These updates will debut January 10th-12th at the Outdoor Retailer Winter Market in Salt Lake City, Utah. Stop by booth #23043 to see the 2017 line and speak with Fox River about the latest products.

 

Fox River® New Addition Highlights

Everyday Collection

4531 Maya Crew

Contents: 55% nylon, 43% UltraSpun® polyester, 2% spandex
MSRP: $9.00

 

4533 Navajo Crew

Contents: 50% UltraSpun®  polyester, 48% nylon,  2% spandex
MSRP: $9.00

 

4539 Serape Crew

Contents: 58% UltraSpun®  polyester, 40% nylon,  2% spandex
MSRP: $9.00

 

4535 Aztec Crew

 

Contents: 62% nylon, 36% UltraSpun®  polyester  2% spandex
MSRP: $9.00

 

4536 Paisley Pointelle Crew

 

Contents: 49% UltraSpun® polyester, 49% nylon,  2% spandex
MSRP: $9.00

 

Outdoor Collection

2530 Skyline Crew
2531 Skyline Quarter Crew

 

Contents: 45% nylon, 26% TENCEL®, 26% Merino wool, 3% spandex
MSRP: $18.00 crew, $17.00 quarter crew

 

2330 Ridgeline Crew
2331 Ridgeline Quarter Crew

 

Contents: 45% nylon, 26% TENCEL®, 26% Merino wool, 3% spandex
MSRP: $18.00 crew, $17.00 quarter crew

 

Multipacks

7585 Outlander 2-PK (Coming soon)
7584 Outlander 3-PK

 

Contents: 62% acrylic, 20% worsted wool, 17% stretch nylon, 1% spandex
MSRP: $20.00 2-pk, $30.00 3-pk 

 

2098 Trailmaster 2-PK

 

Contents: 75% Merino wool, 24% stretch nylon, 1% spandex

MSRP: $26.00 2-pk


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