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New PrimaLoft® PrimaHIKE Collection Debuts at OR Summer Market

Combat anything nature has to dish out with the new PrimaLoft® Collection from Fox River®, a leading U.S. manufacturer of outdoor and performance socks since 1900. Made from Primaloft® and Merino wool, these medium-weight socks are made to keep you going through even the most strenuous hike.

The PrimaLoft Collection is made with the adventurer in mind. It offers fit, function and comfort through its unique blend of fibers and technology. Primaloft® Merino wool yarn help insulate and thermoregulate. These fibers paired with our Wick Dry® moisture management technology also help keep feet dry. NanoGlide™ performance PTFE nylon reinforced wear zones to help socks stand up to any test and are virtually friction-free reducing hot spots and moisture buildup that leads to blisters. Memory-knit construction keeps socks from slipping while our anatomical Left/Right construction helps the sock fit perfectly.

Fox River® PrimaHIKE 2353

In addition to performance, the new PrimaHIKE socks offer sophisticated style. Available in a crew and quarter crew, these socks feature a textural design and a trending color palette. The design lends to not only your passion like hiking but for everyday wear, whether it's to the office or out with friends. Available in six crew colors and three quarter crew colors, the socks retail for $16 and $15, respectively. These styles will be available to ship October 2016.

“We’ve really seen a convergence of technical wear and everyday wear. As consumers lives become more fluid, it’s important for them to have a sock that can meet their needs. That’s part of what this collection does. It provides the consumer with the technical fit and comfort they need for their active lifestyle along with stylish color and design, ” said John Lessard, President of Fox River®.

The PrimaLoft Collection will debut August 3rd-6th at the Outdoor Retailer Summer Market in Salt Lake City, Utah. Stop by booth #30044E to see the PrimaHIKE Collection and speak with Fox River about the latest styles for 2017.

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