Graphic sublimated liners bring style to any adventure
OSAGE, Iowa (July 26, 2017) - Whether headed out for a hike or a hunt, the new Mirage Coolmax® Liner by Fox River® , a leading manufacturer of outdoor performance socks since 1900, is designed for any outdoor adventure. The ultra-lightweight liner features seven sublimated designs including scenic forests, woodland camo, mountains, deserts, and American Flag inspired designs. The designs of the Mirage Coolmax® Liner are made up of unique imagery that wrap the entire sock and can be worn as a minimalist sock or liner under your favorite FoxSox.
This new introduction of sublimated liners was made possible by the partnership with Standard Merchandising Co., which acquired the landmark brand in late 2016. Sublimation printing was used to create uniquely colorful and detailed designs. The liner also features Fox River’s signature Red Heel, that serves as a reminder of their great American craftsmanship. The look and feel of the collection was lead by Standard Merchandising and Fox River’s creative director, Kathryn Dianos.
“These liners are designed for active people who want to show their personality. Style and fashion is becoming a more important role in the outdoor industry and we want to be able to provide our customers with something they can’t find anywhere else,” said Dianos. “We’ve created variety for hikers with different scenes and motifs that relate to feeling inspired outdoors.”
The designs are made for superior performance from breathable CoolMax® polyester fiber that is engineered to move moisture and speed the evaporation of perspiration. This liner also features Wick Dry® technology that helps keep feet cool and dry by reducing moisture build-up, which reduces the chance of blisters. Available to ship January 2018, the Mirage Coolmax® Liner crew socks will retail for $8.
These new liners along with other new for 2018 styles will debut July 26th-29th at the Outdoor Retailer Summer Market in Salt Lake City, Utah. Stop by booth #30044E to see the 2018 line and speak with Fox River about the latest products.
Fox River® Summer Highlights
4324 Mirage CoolMax® Liner
Contents: 84% CoolMax® polyester, 9% nylon, 6% polyester, 1% spandex
Download Hi-Res Image Here: http://library.foxsox.com/public/file/2cue-5f4uif4q
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Download Hi-Res Image Here: http://library.foxsox.com/public/file/2cuc-sn1aq9h5
Download Hi-Res Image Here: http://library.foxsox.com/public/file/2cu3-eqdh6cb2
Download Hi-Res Image Here: http://library.foxsox.com/public/file/2cuf-750127pc
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American Spirit (Alternating Design)
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More About Fox RiverFox River® is America’s original sock brand, with products like the Famous Original Rockford Red Heel® Monkey Sock that date back to 1900. But today’s FoxSox aren’t your great grandfather’s socks. With innovative technologies and more than a century of experience knit into every stitch, nothing beats these socks for performance and comfort. Designed through clever engineering you can feel; it’s no wonder they are guaranteed. Exclusive technologies like Wick Dry® moisture-wicking and eco-friendly fibers and manufacturing give FoxSox more than just a feel-good fit. Try them for yourself. For more information on Fox River products or to find one of thousands of dealers across the globe, please visit www.foxsox.com. Fox River socks are made by 200 of the friendliest folks in Osage, Iowa.