Shopping Cart


Kids' Snow Day named Fish Alaska Magazine's 2017 Editors’ Choice Award

“Our youngest field-testers were big fans of these soft Merino wool over-the-calf socks, and so were their parents, as the socks helped keep the little ones warm and comfortable on the boat and in the field, allowing for more time outside, and the wool helps to wick moisture vapors and...

Read more

Spring Into Fitness

The birds are starting to chirp and the snow is melting away along with your New Year’s fitness resolutions. With the sun shining, now’s the time to do a little Spring cleaning and get back on track with your goals. Reflect: Take a look at what your goals were at the...

Read more Reviews Socks from Fox River's Outdoor and Liner Collections

Happy feet…happy TrailblazerGirl! The folks at Fox River Socks are America’s oldest performance sock brand, so they know their socks. They have a massive assortment of socks to choose from depending on the activity you’re doing, the weather, fabric, and personal style preference. These sock experts smartly suggested we try...

Read more

Romantic Outdoor Getaways

If you and your sweetheart like to be outdoors, a trip to a National Park may be the best way to spend your Valentine’s Day. Cold temperatures just mean more cuddling, right? Arcadia National Park, MEDespite cold temperatures, the Arcadia National Park in Maine is mostly accessible through the winter...

Read more

John McNally Named President of Fox River® and Chief Manufacturing Officer of Standard Merchandising Co.

January 23, 2017 — Standard Merchandising Co. welcomes John McNally as President of Fox River Mills, Inc. and Chief Manufacturing Officer of Standard Merchandising Co. Fox River is America’s oldest performance sock brand making technical socks for outdoor, snow, work, military sport and everyday since 1900 while Standard Merchandising Co....

Read more

Fox River Launches new PrimaLoft Ski Socks Coming July 2017

Hit the Slopes in the New PrimaSKI LT SocksFox River® expands new PrimaLoft® Collection Take on the toughest slopes in the new PrimaSKI LT socks from Fox River®, a leading U.S. manufacturer of outdoor and performance socks since 1900. Made from PrimaLoft® and Merino wool, these lightweight socks provide comfort...

Read more

New Everyday Colors and Styles Now Available

Bold colors and striking patterns to several collections and new multipack offerings Finding socks that coordinate with your everyday style isn’t a problem in Fox River’s 2017 line. Fox River®, a leading manufacturer of performance socks since 1900, is expanding its everyday collection to offer more style and color choices to...

Read more

Bruce Barrows Named Vice President of Business Development

Brings global outdoor sporting goods experience to grow brands  (OSAGE, IA) January 4, 2017 — Standard Merchandising Co. has appointed Bruce Barrows as vice president of business development for the Fox River® and Red Lion® brands. Fox River is America’s oldest performance sock brand making technical socks for outdoor, snow,...

Read more

Fox River Acquired by LongWater Opportunities

Osage, Iowa, November 15, 2016 – LongWater Opportunities, an operationally-focused private equity firm headquartered in Dallas, Texas, is pleased to announce the acquisition of Fox River Mills, Inc., a 116-year-old sock manufacturer, from the Lessard family, who have owned and managed the business since 1975. Fox River is a producer...

Read more


Tour the new, designed with you in mind. Find what you need. When you need it. New Search and product filtering make it super easy and you can create an account to save your information to make ordering a snap! Take a look at all of the great new features.

Read more