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Fox River Launches new PrimaLoft Ski Socks Coming July 2017

Hit the Slopes in the New PrimaSKI LT SocksFox River® expands new PrimaLoft® Collection Take on the toughest slopes in...

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New Everyday Colors and Styles Now Available

Bold colors and striking patterns to several collections and new multipack offerings Finding socks that coordinate with your everyday style isn’t...

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Bruce Barrows Named Vice President of Business Development

Brings global outdoor sporting goods experience to grow brands  (OSAGE, IA) January 4, 2017 — Standard Merchandising Co. has appointed...

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Fox River Acquired by LongWater Opportunities

Osage, Iowa, November 15, 2016 – LongWater Opportunities, an operationally-focused private equity firm headquartered in Dallas, Texas, is pleased to...

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