Shopping Cart


Fox River Launches new PrimaLoft Ski Socks Coming July 2017

Hit the Slopes in the New PrimaSKI LT SocksFox River® expands new PrimaLoft® Collection Take on the toughest slopes in the new PrimaSKI LT socks from Fox River®, a leading U.S. manufacturer of outdoor and performance socks since 1900. Made from PrimaLoft® and Merino wool, these lightweight socks provide comfort...

Read more

New Everyday Colors and Styles Now Available

Bold colors and striking patterns to several collections and new multipack offerings Finding socks that coordinate with your everyday style isn’t a problem in Fox River’s 2017 line. Fox River®, a leading manufacturer of performance socks since 1900, is expanding its everyday collection to offer more style and color choices to...

Read more

Bruce Barrows Named Vice President of Business Development

Brings global outdoor sporting goods experience to grow brands  (OSAGE, IA) January 4, 2017 — Standard Merchandising Co. has appointed Bruce Barrows as vice president of business development for the Fox River® and Red Lion® brands. Fox River is America’s oldest performance sock brand making technical socks for outdoor, snow,...

Read more

Fox River Acquired by LongWater Opportunities

Osage, Iowa, November 15, 2016 – LongWater Opportunities, an operationally-focused private equity firm headquartered in Dallas, Texas, is pleased to announce the acquisition of Fox River Mills, Inc., a 116-year-old sock manufacturer, from the Lessard family, who have owned and managed the business since 1975. Fox River is a producer...

Read more


Tour the new, designed with you in mind. Find what you need. When you need it. New Search and product filtering make it super easy and you can create an account to save your information to make ordering a snap! Take a look at all of the great new features.

Read more

Free Shipping with $50+ purchase

Get Free Shipping when you spend $50 or more on You'll enjoy free ground shipping on all orders from on purchases of $50.00 or more (USD). This free shipping offer is valid for US-customers only and applies to all products on During the holidays, please note our Holiday Shipping...

Read more

2016 Fox River Socktoberfest Dates

Mark your calendar and be sure to attend the Sixth Annual Fox River Socktoberfest! The event starts on Friday, October 7, 2016 and will be held at the Cedar River Event Center at the Mitchell County Fair Grounds, Osage, IA. Daily Schedule: Friday, October 7th: 11:00 am - 7:00 pm...

Read more

New PEAK Series™ Sport Collection Debuts at OR Summer Market

Kick Up Your Performance with the PEAK Series™ Sport Collection Fox River® Premium Sock Collection for Athletes OSAGE, Iowa (July 15th, 2016) – Reach your fitness goals with the Peak Series™ Sport Collection by Fox River®, a leading U.S. manufacturer of performance socks since 1900. These lightweight socks are made...

Read more

New PrimaLoft® PrimaHIKE Collection Debuts at OR Summer Market

Combat anything nature has to dish out with the new PrimaLoft® Collection from Fox River®, a leading U.S. manufacturer of outdoor and performance socks since 1900. Made from Primaloft® and Merino wool, these medium-weight socks are made to keep you going through even the most strenuous hike. The PrimaLoft Collection...

Read more Names Fox River's Trailmaster Sock of the Month certain “Zoolander-esq” former Sock-of-the-Month sock model, which shall remain nameless… Drew Steinberger, suggested that I needed to immerse myself in “our culture,” as he put it. With this in mind, I found myself hiking at the base of the Bob Marshall Wilderness, nine miles northwest of the town of Augusta in...

Read more