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Fox River Launches new PrimaLoft Ski Socks Coming July 2017

Hit the Slopes in the New PrimaSKI LT Socks
Fox River® expands new PrimaLoft® Collection

Take on the toughest slopes in the new PrimaSKI LT socks from Fox River®, a leading U.S. manufacturer of outdoor and performance socks since 1900. Made from PrimaLoft® and Merino wool, these lightweight socks provide comfort with every move down the mountain.

Made for all day wear, the PrimaSKI collection features a unique blend of fibers and technology. PrimaLoft® Merino wool yarn helps insulate your foot while regulating your temperature. These fibers pair with our Wick Dry® moisture management technology to keep feet dry reducing hot spots and moisture buildup that lead to blisters. Reinforced with NanoGlide® performance PTFE nylon to help socks last longer and a cushioned shin and heel keep you comfortable in your ski boots. Memory-knit construction keeps socks from slipping while our anatomical Left/Right construction helps the sock fit perfectly. Specialty cushioning at the shin and in the heel provide comfort for the avid skier while unique heel pocket design keeps socks from slipping.

In addition to its powerful performance features, the PrimaSKI LT offers sophisticated style and sleek design. Available in men’s and women’s colorations, these socks feature a trending color palette that coordinates with the latest gear and apparel so you can showcase your style in the lodge. The socks retail at $17.00 and will be available to ship July 2017.

“Whether you’re a professional skier or a weekend warrior, it’s important to have technical features and performance focused fibers to keep you going on the slopes,” said John Lessard, President of Fox River®. “And these socks serve a dual-purpose. Besides keeping you comfortable, ski socks need to be engineered to provide you a fit that aids your performance but is also fashion forward.”  

The PrimaSKI LT will debut January 10th-12th at the Outdoor Retailer Winter Market in Salt Lake City, Utah. Stop by booth #23043 to see the PrimaSKI Collection and speak with Fox River about the latest styles for 2017.

 

Fox River® PrimaSKI LT

 

These lightweight socks feature our Wick Dry® moisture management technology and are made from soft PrimaLoft® and Merino wool. Our URfit™ System provides long-lasting support for adventure and all day wear. Reinforced with NanoGlide® nylon to help socks last longer and a specially-designed cushioned shin and heel keep you comfortable on the slopes.

 

Features:

  • Anatomically designed and knit to better fit each foot (L/R)
  • URfit™ System provides arch support and memory-knit construction
  • Vented panels remove moisture and keep you dry
  • NanoGlide® nylon reinforced toe and heel add comfort and longer sock life
  • Cushioned shin and sole absorb shocks and insulate

 

5550 PrimaSKI LT

Women’s Lightweight Over-the-Calf

5550 in Grey5550 in Black

Contents: 38% nylon, 31% PrimaLoft®  acrylic, 24% Merino wool, 5% NanoGlide® nylon, 2% spandex

MSRP: $17.00  

 

5150 PrimaSKI LT

Men’s Lightweight Over-the-Calf

5150 in Charcoal5150 in Black

Contents: 45% nylon, 28% PrimaLoft®  acrylic, 20% Merino wool, 5% NanoGlide®  nylon, 2% spandex

MSRP: $17.00

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